Dubai, UAE – February 2025 – For the first time in history, a Hijabi Woman of
Color is the face of the diamond jewelry industry, marking a bold new era of
inclusivity, empowerment, and purpose-driven luxury.
Step Up Journey x SK Dazzle DMCC are proud to announce the soft launch
of SK Dazzle’s latest diamond collection with a groundbreaking campaign:
“Diamonds Are for Everyone.”
A NEW ERA OF ETHICAL, INCLUSIVE LUXURY
This unprecedented collaboration challenges industry norms, proving that
luxury is not just about exclusivity—but impact. Led by Zai Miztiq, a global
speaker, resilience advocate, and SK Dazzle’s brand ambassador, the
campaign embodies diversity, strength, and ethical elegance.
BEYOND JEWELRY: A PURPOSE-DRIVEN PARTNERSHIP
Step Up Journey serves as SK Dazzle’s
CSR Business Partner, ensuring the
brand’s impact extends beyond the luxury market:
💎 Ethical Procurement & Fair Trade – Championing responsible sourcing &
transparency.
💎 DEI Representation – Amplifying diverse voices in high fashion & luxury.
💎 Purpose-Driven Community Engagement – SK Dazzle sponsored the
Braille edition of Zai Miztiq’s book, making literature accessible to the
visually impaired.
JOIN US FOR THE SOFT LAUNCH
📅 Date: 23rd February 2025
📍 RSVP to attend: www.skdazzle.com
LUXURY WITH A PURPOSE. DIAMONDS WITH IMPACT.
📩 For media inquiries, interviews, and exclusive coverage opportunities,
contact Miss Zai at +971527449775 or Whatsapp at www.stepupjourney.com